The Perspectives of Entrepreneurship in Enhancing Sustainable Development in South Africa

Entrepreneurship in South Africa extends beyond conventional sustainable development, incorporating several viewpoints that mirror the nation's distinct socio-economic and cultural context. This study examines several perspectives, emphasising the interaction of technical, artistic, socio-economic, historical, and institutional elements in influencing entrepreneurial activity. Technological advancements and management innovations create new opportunities for small and medium-sized enterprises (SMEs), while cultural diversity fosters creativity and innovation. Socio-economic issues, such as elevated unemployment rates and historical disparities, necessitate targeted entrepreneurial activities to promote job creation and community empowerment. This study elucidates how entrepreneurship in South Africa can extend beyond sustainable development, thereby fostering economic growth and social transformation by examining various perspectives. The qualitative study utilised original data collected from selected participants through interviews. The data was analysed through a thematic data analysis, and results show that entrepreneurship in South Africa is a dynamic and complex phenomenon that transcends the conventional emphasis on sustainable development. This study elucidates the critical influence of technology breakthroughs, cultural diversity, socio-economic issues, and historical disparities on entrepreneurial activity. These elements collectively enhance the resilience, inventiveness, and innovation of South African entrepreneurs.